Help ward off winter skin woes

Did you know that over half of dry skin sufferers see their skin conditions get worse in winter? As the colder weather sets in and exacerbates dry skin worries, make sure you’re prepared with a hydrating skincare routine using E45.

To help you avoid dryness throughout the battle between bitter winds and central heating, dry skin experts E45 have teamed up with clinical dermatologist, Dr Emma Wedgeworth to provide handy hints and tips.

Emma comments: “Cold weather can be very drying for a number of reasons including reduced humidity and moisture in the air, central heating and lack of sunlight. All of these can affect the outermost layer of the skin (or epidermis), which is responsible for making sure the skin has a good barrier mechanism and for keeping our skin moist. When weather conditions change the structure and functioning of the epidermis changes too; the lipid content reduces, which means water is not held in as efficiently. The skin also does not shed dead cells as easily, which is often why it becomes dry and flaky.”

Emma’s top tips to help ward off winter skin woes:

E45 Cream is a clinically proven emollient moisturiser suitable for dry, sensitive skin. Emollients work to create a protective layer on top of the skin which acts as a barrier to help keep moisture within the skin, restore the skin barrier and protect it from irritants and allergens. Available in a variety of sizes including a handy and portable 50g tube, E45 Cream is suitable for the whole family, including babies over one month old. E45 Cream is a medicine. Always read the label.

E45 Repair & Protect Overnight Hand Cream is a must-have winter skin rescue that helps to protect your skin’s natural defences by enhancing your skin’s cell repair and regeneration overnight. The fragrance free formula contains vitamin B3 which helps in the production of cells so the skin on your hands can regenerate while you sleep.

E45 Intense Recovery Hand Cream intensively nourishes and soothes very dry skin, leaving hands feeling instantly softer. Apply the light, fragrance free formula whenever you feel the need to hydrate your hands throughout the day.

Help your skin through the winter and festive holiday season with advice and treatment from E45.